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There are actually two museums dedicated to Douwe Egberts:

  • Museum Joure in Joure, Netherlands, is the main museum that tells the story of Douwe Egberts and Pickwick tea. It is located on the original factory site of Douwe Egberts and includes exhibits on the history of coffee and tea, the production process, and the company's advertising campaigns. The museum also has a café where you can enjoy a cup of coffee or tea, and a shop where you can buy souvenirs.
  • D.E. Heritage Center in Utrecht, Netherlands, is a smaller museum that focuses on the social and cultural history of Douwe Egberts. It is located in a former coffee roasting factory and includes exhibits on the company's role in Dutch society, its impact on the environment, and its commitment to sustainability.

Here are some additional details about each museum:

  • Museum Joure

    • Address: Jousterweg 44, 8531 AA Joure, Netherlands
    • Website: https://www.museumjoure.nl/en/
    • Opening hours: Tuesday to Friday 10:00-17:00, Saturday 10:00-17:00, Sunday 13:00-17:00 (closed on Mondays)
    • Admission: €12.50 for adults, €7.50 for children
  • D.E. Heritage Center

    • Address: Achter Sint-Pieter 25, 3512 HT Utrecht, Netherlands
    • Website: https://heritagecenter.info/
    • Opening hours: Tuesday to Friday 10:00-17:00, Saturday and Sunday 13:00-17:00 (closed on Mondays)
    • Admission: Free

I hope this helps!

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